The streaming numbers since Unhealthy Bunny’s Tremendous Bowl announcement let you know every little thing about the place his viewers’s head is at, and it’s not the place you’d count on.
When the NFL confirmed him for February 8, the same old factor occurred: basic tracks obtained a lift.
Tití Me Preguntó added 99 million streams. Safaera picked up one other 42 million.
Customary nostalgia behaviour when somebody’s about to do 13 minutes in entrance of 70,000 individuals at Levi’s Stadium.
However the true story sits on the prime of the info. Eight of the ten most-streamed Unhealthy Bunny tracks since September are from Debí Tirar Más Fotos.
The album that simply received Album of the 12 months on the 2026 Grammys. The one which’s barely six months previous.
EoO jumped 31% in streams, gaining 192 million performs in 5 months. BAILE INoLVIDABLE surged by 260 million. NUEVAYoL added one other 202 million.
These aren’t legacy tracks being rediscovered. They’re present favourites being rehearsed for a second followers already consider is coming.
In accordance with Playfame’s evaluation of Spotify information, followers aren’t utilizing the Tremendous Bowl to revisit Unhealthy Bunny’s profession. They’re utilizing it to validate the place he’s proper now.
That modifications the maths for what a halftime present is meant to do. Often you lean on the hits everybody is aware of, give the informal viewer one thing to recognise, hold the vitality broad and accessible.
However when your viewers is streaming the brand new materials tougher than the classics, you’re not coping with nostalgia.
You’re coping with individuals who’ve already determined what they wish to see, and it’s not a best hits medley.
The songs getting the largest streaming bumps aren’t simply high-energy reggaeton bangers both. BOKeTE, one of many quieter, extra introspective tracks, jumped 27%.
Followers are anticipating moments that really feel weak, not simply explosive. That’s uncommon for a stadium present, particularly one with this a lot cultural weight hooked up to it.
As a result of the cultural weight is important. Unhealthy Bunny headlines alone. First Spanish-language artist to do it.
The NFL isn’t testing the waters right here, they’re acknowledging a shift that already occurred.
US searches for “study Spanish shortly” reportedly jumped 8,300% after the announcement. Journey curiosity in Santa Clara spiked 500%.
The efficiency hasn’t even occurred but and it’s already functioning as a cultural checkpoint.
What makes it attention-grabbing is how little precedent there may be for this model of the halftime present.
You don’t have a transparent template for what occurs when the artist’s present work issues extra to the viewers than their legacy does.
Most Tremendous Bowl acts are heritage performs, icons performing the songs that made them icons. Unhealthy Bunny’s performing songs that received him a Grammy three weeks in the past.
That might go one in all two methods. Both the format bends round him and the present turns into a press release about Latin music’s dominance in world pop, or the spectacle smooths out his edges and we get a safer model designed for max palatability.
The streaming information suggests followers count on pressure, not compromise. They’re making ready for the model of Unhealthy Bunny that speaks, clothes, and performs precisely how he needs, they usually’re streaming the songs that characterize that model.
If the setlist mirrors what followers are literally listening to, Sunday’s halftime received’t appear to be most halftime reveals.
It’ll appear to be Unhealthy Bunny determined what mattered and constructed the 13 minutes round that. Whether or not that’s what the NFL expects is one other query solely.
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