“He is grayer and I am gayer,” London jokes, whereas she and Kelly additionally open up about how their new Prime Video collection, “Put on Regardless of the F You Need” and “What To not Put on” are each “about remedy.”
Stacy London and Clinton Kelly rose to fame by telling folks what they need to not put on, however over 10 years later, they’re encouraging folks to put on no matter they need!
In an interview with TooFab, the fashion consultants opened up about reuniting for his or her new Prime Collection, Put on Regardless of the F You Need, which comes over a decade after TLC’s What To not Put on led to 2013, and a subsequent years-long fallout between the 2.
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Put on Regardless of the F You Need — out now on Prime Video — sees Kelly, 56, and London, 55, teaming as much as “remodel shoppers one after the other” in New York Metropolis, per Amazon Studios.
“With a contemporary perspective that celebrates private expression over outdated fashion guidelines, they empower people to reside out their style fantasies and uncover their fashion fact.”
The fashionable duo spoke to TooFab about working collectively as soon as once more, and defined how Put on No matter is a greater portrayal of the occasions compared to What To not Put on.
When requested in the event that they felt like “no time had handed” since they shared the display, Kelly joked, “Nicely, time had handed as a result of we’re now in our mid-fifties and it is arduous to disregard that truth” — to which London quipped, “Yeah, he is grayer. And I am gayer.”
“We actually loved this course of, and we have been engaged on the present for a really very long time, so it isn’t like this was like, Oh, it simply cropped up for us. You already know, it has been 13 years!’ We have been speaking for fairly some time,” London continued. “I feel that the intention of this present is so completely different from What To not Put on, and the end result is so completely different that it truly is way more reflective of the world we’re dwelling in immediately, and never the sort of daybreak of actuality tv that you just noticed after we did What To not Put on.”
Whereas the pair mentioned they do not essentially “imagine” in tendencies, they have been excited to include influences from popular culture from the final decade, with the references additionally being a type of inspiration for the shoppers.
“There’s so many like popular culture references, proper? Like Cookie from Empire,” Kelly mentioned, referring to Taraji P. Henson’s character on the musical drama. “When one in every of our shoppers, Freedom, needed to seem like Cookie from Empire, as a result of she kind of noticed her as a robust lady, we have been like, ‘Sure! Let’s try this. Let’s get you an enormous fuzzy coat!'”
“Neither one in every of us actually imagine in tendencies,” London added. “However you see what’s on the market, and you’re employed with what you have bought. The beauty of a present like that is that it is a very particular lens that we’re wanting via. So if we’re searching for Cookie, , we all know what we’re searching for versus what’s trending in the mean time. It is not like a style information present the place we’re like telling you what, , the massive tendencies have been on the runway … it is what does this individual need so as to really feel assured and succesful?”
London and Kelly went on to open up about their method to serving to their shoppers discover their greatest internal self via outer expression.
“I feel we have now to return to What To not Put on, proper?” Kelly mentioned. “There was a format and What To not Put on, and due to the time, we have been fashion consultants and we have been telling folks what they wanted to do. Now, we have now fully flipped that on its butt, and we are attempting to determine who you are as an individual, as our consumer, and like, you are the information and …. we’ll be the information rails, however you are gonna information us that will help you. And it is such a deal with. It truly is a deal with. It takes a little bit little bit of the stress off of us as a result of we do not have to [know everything] and demand that we’re proper on a regular basis. That is serving to any individual obtain a dream. Like, there’s nothing higher than that.”
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London chimed in, noting that there is no “judgment” on the subject of their shoppers’ preferences.
“I imply, there are occasions the place there have been, , outfits on the present that I used to be like, ‘No, no, no. … I’m not gonna put on that myself.’ But when that made her completely satisfied or him completely satisfied, then we have been completely satisfied to do it as a result of they’re those who should rock round of their pores and skin. It is not us. We’re not dwelling their lives,” she mentioned. “And actually, we would like you to get essentially the most out of your life that is doable. And understanding who you’re, controlling the narrative within the visible sense by way of your fashion is a brilliant necessary ability to have.”
“Whether or not you be taught that at 20 otherwise you be taught that at 50, it does not matter,” she added. “It is simply if you be taught it and in addition recognizing that you just as an individual, you are gonna change. You are gonna need various things over time, and that is okay. You do not have to have the identical fashion your entire life. You do not have to put on the identical issues. You do not have to have a uniform in the event you do not wish to. These are, , some folks love to do this, but it surely’s not required.”
She then referenced the “quiet luxurious” development of latest years, whereas noting how the ’80s are coming again “with massive daring colours and large daring jewellery” — earlier than including that “brooches are again,” which she jokingly admitted that she’s nonetheless a bit skeptical about.
“I imply, if brooches actually come again, I will likely be shocked,” London mentioned. “They are saying it yearly. By no means occurs. It is just for males. However now they’re saying, ‘No, no, brooches are again for ladies. We’ll see.”
On the subject of brooches, Kelly introduced up some of the fashionable and trendy tv characters from the previous few years — if not of all time — Moira Rose (Catherine O’Hara) from Schitt’s Creek, who undoubtedly wore no matter (the f) she needed to.
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“I simply began rewatching Schitt’s Creek, and Moira Rose going to mattress in a brooch is every little thing,” he mentioned, to which London added, “Moira was actually a person … she must be [Wear Whatever’s] mascot.”
Finally, of their new present, London and Kelly are breaking down the limitations which can be holding the shoppers again from being themselves — whether or not that is working via doubts they, or others, put of their heads.
When TooFab likened the method to remedy, London agreed. “I feel it is one thing that we’re a little bit used to, to be trustworthy. To not be, , blasé about it, however all of what we have carried out on What To not Put on and Put on No matter has been about remedy.”
“It’s actually about what’s stopping you on the within from being who you wish to be. How can we present you that there’s a method to get what you need?” she continued. “And that requires asking arduous questions of individuals. And it requires asking questions that will not be comfy to everyone, but it surely’s our purpose to be useful in understanding, , who advised you you may’t put on this? Who mentioned you could not put on that? These varieties of issues, I feel actually do have an impact. And we wanna assist uproot these beliefs that aren’t true.”
“It is actually a pleasure to assist any individual differentiate between their very own perception in their very own head,” Kelly added, “And a perception that any individual else implanted of their head as a result of they could have advised them one thing at a really weak time or at a younger developmental age, and it bought caught in there.”
“So to unstick these ideas that you just suppose you imagine if you truly do not imagine them, it is like, , exorcism,” he mentioned, to which London interjected, “Gardening!”
“Stacey is aware of how a lot I like to backyard. So pulling weeds or exorcising demons,” he joked.
“Sure, sure, precisely,” London mentioned. “Gardening and exorcising demons!”
All eight episodes of Put on Regardless of the F You Need are streaming now on Prime Video.
