Sesame Road Heading to Italy for the 2026 Winter Olympics!

Elmo, Cookie Monster, Grover, and extra will probably be featured in activations throughout Sesame Road’s social media platforms main into and in the course of the Video games. Following their arrival in Italy, NBCU will incorporate the Sesame Road group into its complete social and broadcast protection surrounding the Video games. Elmo and buddies first joined NBCUniversal’s Olympic protection in Paris in 2024 and have been featured in bespoke illustrations detailing their sizzling air balloon journey to Paris. In addition they made appearances on TODAY, Entry Hollywood, NBC Nightly Information for Youngsters, NBC Sports activities’ daytime Olympics protection, met with Workforce USA athletes, and extensively shared their Paris expertise by way of Sesame Road and NBC Olympics social accounts.

“Sesame Road has lengthy been a supply of pleasure and studying for households throughout the nation,” stated Lyndsay Signor, SVP, Sports activities Advertising and marketing, Common Tv Leisure Group. “Bringing Elmo, Cookie Monster, and their buddies to the Winter Video games in Milan and Cortina after the success in Paris provides a playful and heartwarming contact to our Olympic storytelling. Their common attraction suits completely with the worldwide spirit of the Olympics. And Cookie Monster — we’ve received a recent batch of biscotti ready for you!”

“We’re excited that Sesame Road will as soon as once more be featured as a part of NBC Sports activities’ excellent protection of the Olympics, bringing cultural touchstones collectively,” stated Samantha Kennedy, Vice President Advertising and marketing and Model Technique for Sesame Workshop. “By offering light-hearted content material with athletes and NBC expertise, Elmo, Cookie Monster, Grover, and their buddies will join with audiences of all ages, selling kindness and respect—and offering a number of laughter alongside the best way.”

“Elmo may be very excited to come back to Milan – that’s in Italy! Elmo can’t wait to cheer on all of the athletes on the Olympics. Elmo’s mommy is knitting him a particular pink, white, and blue hat. Yeah child!” stated Elmo.

Cookie Monster added: “Me been practising curling with a large chocolate chippie! Me can’t wait to attempt all of the scrumptious Italian treats. Cannoli, me received me eye on you!”

Stated Grover, “And I, your cute, lovely, and enthusiastic buddy Grover am obtainable if Workforce USA wants any assistance on the ice. I’ve been attempting to work on my camel spin, however it’s troublesome to discover a camel on Sesame Road. Perhaps I can drive the Zamboni!”

With distinctive and unforgettable backdrops all through northern Italy, the 2026 Winter Olympics will span from Milan to Cortina with occasions going down throughout a number of venues and areas. This would be the second time the Olympics are held in Cortina (1956 Winter Olympics) and the fourth time general that Italy has hosted an Olympic Video games (1960 Rome Olympics and 2006 Winter Olympics in Turin, which is the final time there was a Winter Video games within the Central European Time Zone).

In February 2025, NBCU introduced that the NBC broadcast community and streaming service Peacock would be the firm’s main platforms for its protection of the 2026 Milan Cortina Winter Olympics, scheduled for Feb. 6-22, 2026.