Liverpool-based five-piece Lady Group proceed their ascent to the highest of planet pop this week with the discharge of their newest single ‘Flink Pike’.
With it’s title derived from a Nordic expression which means “good woman” – a phrase usually used to explain younger ladies striving to fulfill not possible expectations – the quirky sounding observe sharply critiques the contradictory pressures positioned on females, questioning society’s inflexible definitions of femininity.
Produced by the band together with Maria Olsen Tollisen, the modern pop anthem serves because the observe as much as the women earlier launch ‘Yay! Saturday’ which gained assist from the likes of BBC Radio 1, BBC Introducing, The Line of Finest Match and Sir Elton John.
Commenting on the one, the band say: “We see younger women making an attempt to carry out to the stress of being every little thing directly and fully agreeable—getting one of the best grades, being the lifetime of the occasion, head of pupil council, and many others. However it’s used to point out how our expectations of younger women are a lot greater than these of younger boys.”
Filmed in Lady Group’s native Liverpool ballet studio, and impressed by the “meticulously crafted aesthetics of Sofia Coppola and Wes Anderson”, the songs accompanying music locations the band members in a surreal audition setting, the place they’re compelled to compete for approval.
In keeping with a press launch: “by refined gestures and expressions, their character and humour shines by, revealing the underlying stress between expectation and individuality for ladies: Flink Pike.”
Watch the official music video for ‘Flink Pike’ under:
Made up of Katya, Maria, Thea, Mia, and Lil, rising British pop outfit Lady Group are 5 greatest mates who first met on the Liverpool Institute for Performing Arts,and have been inseparable ever since.
With their ethos rooted in full artistic management, making certain that each side of their artistry – from songwriting and manufacturing to visuals – is led by ladies, the band take inspiration from fellow pop rule breakers together with Lily Allen, Moist Leg, Charli XCX and PinkPantheress.
Lady Group infuse their music with playful defiance and sharp social commentary. Their journey started at Liverpool home events, they usually proceed this grassroots custom with intimate gigs, membership nights, and a rising neighborhood of like-minded creatives.
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