Simply whenever you thought the times of rewinding VHS tapes and flipping by movie covers have been lengthy gone, Pixie Lott drops ‘Blockbuster Video’—a shimmering pop observe steeped in throwback attract, and timed so exactly, it’s nearly poetic. The one arrives the identical week the long-lasting video rental chain makes a shock four-day return to London, resurrected in pop-up type as a Gen Z curiosity and a millennial reminiscence lane. Coincidence? Perhaps. Brilliantly on model? Completely.
‘Blockbuster Video’ leans laborious into nostalgia with out sounding caught previously. With smooth manufacturing and vocals that slide effortlessly between sultry and hovering, Lott delivers a cinematic anthem about longing, romance, and the form of love that feels too dramatic to be actual—however nonetheless rewinds in your head, time and again. There’s a deliberate gloss to it, like one thing out of a ‘90s teen drama soundtrack, but it’s contemporary sufficient to land on at the moment’s playlists with out irony.
The announcement arrives alongside a stay session filmed at Kore Studios in London. That includes a six-piece band, the stripped-back efficiency is a part of Lott’s ongoing Reside at Kore sequence—and it’s a reminder that behind the polish of studio manufacturing is an artist with actual vocal energy and emotional vary. The official music video is ready to premiere subsequent Wednesday, April 16 at 6 PM, promising a visible feast to match the one’s retro spirit.
Talking about ‘Blockbuster Video’, she provides: “That is one in all my favorite songs I wrote for Encino. I’m obsessive about nostalgia and this observe explores my entire life with little anecdotes from all over the place I’ve lived because the age of 5, all tied up within the core reminiscence of going to Blockbuster each weekend with my dad and brother to decide on a film to observe. These have been the times!”
Visually, ‘Blockbuster Video’ is predicted to dive deep into the analog aesthetic—neon glow, grainy textures, and the heart-fluttering unpredictability of a rom-com rental evening. Lott’s energy has all the time been fusing vocal magnificence with cinematic storytelling, and right here she hits that candy spot once more—evoking an old-school vibe with out leaning on parody or pastiche.
The one follows standout tracks ‘Someone’s Daughter’, ‘Midnight Trash’, ‘Anyone Else‘ and ‘Present You Love‘—all from Encino, her UK High 10 unbiased album. Deeply private and fully in her management, Encino chronicles themes of romance, household, and rising up, marking a brand new chapter of autonomy and authenticity in her profession.
It’s been some time since Pixie Lott made a serious popular culture splash, however ‘Blockbuster Video’ is perhaps her boldest, most assured swing again into the highlight. Whether or not it stands as a nostalgic one-off or indicators the launch of a full-blown new period, one factor’s clear—Pixie’s urgent play, and he or she’s not skipping the previews.
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Hearken to ‘Blockbuster Video’ on all main streaming platforms—and regulate Pixie Lott, as a result of this would possibly simply be the beginning of her subsequent large period.
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