BRIT Award-winning artist JADE and famend designer Anthony Burrill have joined forces with Youth Music, the UK’s main younger individuals’s music charity, on two unique T-shirts for the Rescue the Roots marketing campaign – a £1 million fundraising drive to safeguard grassroots music tasks throughout the nation.
One is impressed by Jordan Stephens’ Rescue the Roots tattoo which was handwritten by JADE, whereas the opposite encompasses a daring design by Burrill.
Out there now through Everpress for £30, with all income will going on to community-based tasks the place younger individuals make, be taught and share music, the tees are already being championed by Stephens together with DJ Jodie Bryant.
With the festive season approaching, Youth Music hopes the T-shirts might be embraced as significant presents that give again, supporting alternatives for the following technology of music makers.
Jordan Stephens mentioned: “Everybody has the fitting to be artistic. We have to domesticate areas for connection and that’s why I’m so enthusiastic about this marketing campaign. As is my great girlfriend [Jade Thirlwall] whose handwriting I’ve bought tattooed on me and is on the t shirt. Each T-shirt helps the longer term. Rescue the roots.”
The T-shirts goal to boost consciousness of the grim outlook of the grassroots music sector, which is presently at breaking level. With out pressing help, entry to native music tasks will proceed to say no, notably for younger individuals from marginalised backgrounds.
- 41% of grassroots youth music tasks are vulnerable to closure – up from 24% in 2024
- 54% of Youth Music’s funded companions have ready lists as a result of lack of assets – up from 50% in 2024
- Youth Music can presently help fewer than one in 5 (18%) funding purposes, leaving 260,000+ younger individuals with out entry to music-making alternatives
- The monetary place of 41% of Youth Music’s funded companions is predicted to worsen over the following 12 months, with 28% unsure about their future
Youth Music’s Rescue the Roots marketing campaign is rallying the nation to avoid wasting grassroots music, aiming to boost £1 million, which the charity will match pound-for-pound to unlock £2 million of significant help for over 18,000 younger individuals.
Jodie Bryant mentioned: “Grassroots music is the inspiration of the complete music business – it’s the place among the most enjoyable artists first uncover who they wish to be. Simply as importantly, it’s the place the unique followers are born – the individuals who can change a musician’s profession and stick to them for all times. However as alternatives at this stage change into more durable to search out – discovering and nurturing new music is changing into harder. We have to shield the music, the followers, and the venues that make this attainable. That’s why we have to Rescue the Roots!”
Store Anthony Burrill’s t-shirt right here and JADE’s t-shirt right here.
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