Identified for her vibrant “glitter pop” sound and playful, theatrical aesthetic, Lo Lauren is THE British pop lady you NEED to know!
Along with her music mixing catchy melodies with vivid storytelling, Lo attracts inspiration from artists together with Katy Perry, Lorde, and Frank Ocean, to create an emotive, but cinematic musical model of her personal.
Away from the recording studio the Kent-born singer / songwriter is understood for her DIY creativity—crafting her personal hair clips and incorporating classic finds into her music movies, together with her mum’s marriage ceremony gown! In latest months she has introduced particulars of her new membership ‘GLO’ – a month-to-month occasion the place she is going to meet followers up and down the nation for one-of-a-kind, intimate performances and crafting golf equipment.
Lo Lauren – Wonderlust
To have a good time the discharge of her debut EP ‘Wonderlust’ this month, we caught up with Lo Lauren to speak new music, inventive challenges, musical inspirations and what followers can anticipate to see from her subsequent…
Congratulations on the discharge of your new EP ‘Wonderlust’ – how are you feeling now that it’s lastly on the market for individuals to listen to?
Thanks! I’m feeling proud – I actually love these songs, the movies and the little world we’ve created. It’s thrilling as a result of it seems like a milestone to launch my first venture and I believe it’s vital to have a good time all of the wins, so I’m defo feeling like I’m on a excessive proper now.
Discuss to us concerning the title…
‘Marvel’ was the track that began this venture, so I needed a nod to that, however one thing that helped to create an environment – for me wonderlust is that this fixed whirlwind of creativeness. The intrigue into what may’ve been or nonetheless may very well be, the will to interrupt out of this bizarre way of thinking and reside out your fantasies.
Did you may have a set imaginative and prescient for the form of music you needed to make? And have been there any explicit subjects / points you needed to cowl?
I’ve at all times felt most alive listening to large pop songs. It’s what will get me going, an enormous fats singalong punchy pop track. In order that was the one agenda actually, alongside ensuring that all of it felt within the realm of ‘glitter pop’ – sparkly, enjoyable, really feel good (for probably the most half). Conceptually I needed to cowl a wide range of themes that I felt like I’d skilled within the final couple years, and it turned out that each track focuses on want – totally different varieties – however all eager for one thing, which is fairly reflective of the place I’m at proper now in my life.
You’ve dabbled with quite a few totally different musical genres now, how a lot enjoyable did you may have within the studio experimenting with all of these totally different types and sounds?
We had a great deal of enjoyable, mixed with many lengthy, tiring nights making this EP. I found I really like a Juno synth, which is from the 80s, and try to chuck it in each track (laughs). I strive to not deal with the ‘style’ as such an excessive amount of and deal with writing one of the best track we are able to. I believe naturally I at all times write with tremendous pop sensibilities which ties all of the songs collectively, however I believe the umbrella of pop is clearly fairly extensive, so it offers us scope to maintain every track fascinating and in it’s personal world.
How did you go about selecting which tracks to incorporate, and was it troublesome to determine upon the track-list?
We simply went with the 5 songs which we felt have been one of the best to be sincere – there’s a pair songs that would’ve been on this EP which I’ll miss, however they weren’t fairly proper, so perhaps they’ll have their second later down the road. I actually consider good songs stand the check of time – ‘Marvel’ and ‘Rose & Jack’ are already 4 years previous for instance…
What have been a few of the greatest inventive challenges you confronted, and the way did you overcome them?
Movies! God the movies… attempting to make visuals and produce your bold concepts to life with no funds is unbelievably arduous! I’m actually fortunate that so many individuals and mates have been prepared to get entangled and make them occur. For me they’re a extremely vital a part of the music, so it was a case of simply getting inventive and seeing what you can also make inside your means.
Would It Be So Unhealthy (Official Video)
How would you say you’ve grown and advanced as an artist all through the method of creating this EP?
I believe you be taught a lot from releasing music – as soon as it’s out, you achieve a complete new perspective. So I’ve learnt to care rather a lot much less concerning the little issues, and I’ve gained a brand new confidence in who I’m that I’m able to take into my subsequent period… enjoyable!
You’ve usually spoken of your affection for noughties pop – what’s it about that individual time in music that conjures up you probably the most?
Primarily, it’s memorable. I really feel like a lot music is over-written in the intervening time, I’m a melody-first listener and I believe the music of that period was gold when it comes to hooks, and really feel good vitality. It additionally had a theatrical factor that I aspire to recreate, it’s so cool to see artists like Sabrina Carpenter and Chappell Roan carry again large pop in the same approach.
How do you go about incorporating parts from that period into your personal work?
I attempt to take inspiration from the simplicity and the drama, and at all times say to myself: “can I think about this being performed in a stadium?” The reply at all times must be sure.
Which of your fellow friends would you say affect you probably the most?
Oooh in the event you imply songwriters then all of the individuals I work with on my information encourage me and a part of the rationale I really like collaborating is as a result of I like to be challenged or hearken to totally different opinions! In the event you imply artists, proper now I’d say Chappell Roan is probably the most inspirational – nobody essentially influences what I write or create, however I watch her interviews, hearken to her songs and actually resonate together with her journey beginning out so DIY. I really like the theatrics she has introduced again together with her large pop music and aspire to create a world like hers!
Did you at all times l know the kind of artist you needed to be?
I at all times needed to create large singalong pop music, nonetheless it positively took me a interval of ‘attempting to be cool’ to understand that absolutely and personal my id. I really feel actually assured in who I’m now, but it surely’s eternally creating as I be taught new issues and there’s nonetheless a lot I wish to share and get entangled in.
What’s subsequent for Lo Lauren?
I’m at the moment writing new music and have some songs able to go for my subsequent venture, which I’m dying to share. So new music!!! Some reveals and the launch of my first GLO occasion which can be crafts primarily based group hangs and an opportunity for me to attach with the individuals which are supporting my music.
Obtain / stream ‘Wonderlust’ right here
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