DraftKings has inked a sports activities betting partnership with the St. Louis Blues. [Image: Shutterstock.com]
US energy model DraftKings has inked a partnership with the NHL’s St. Louis Blues as Missouri prepares to roll out legalized sports activities betting on December 1.
Already an official each day fantasy sports activities (DFS) and iGaming accomplice of the NHL, the Boston-based agency now provides the Missouri professional franchise to its roster of official DFS and sports activities betting associations.
DraftKings took to X Monday with information of the partnership, alongside a quote from its Chief Advertising and marketing Officer Stephanie Sherman that her model was “excited to ship the enjoyable and leisure […] alongside the Blues”:
In accordance with a press launch, the deal arms DraftKings utilization rights for the Blues’ mental property (IP), together with logos and workforce emblems, for its advertising and promoting campaigns.
As well as, DraftKings has entry to the NHL franchise’s in-arena signage at Enterprise Middle, model integrations throughout conventional broadcast media, and the Blues’ “unique hospitality experiences all through the season.”
The Missouri Gaming Fee awarded 9 momentary on-line sportsbooks licenses final month, with DraftKings and Circa Sports activities securing the one two direct, or untethered, cellular sports activities betting licenses.
This implies DraftKings partnered with the Blues not out of a regulatory requirement to accomplice with a professional sports activities workforce, however for a strategic goal as an alternative.
