Cardi B’s ‘Am I the Drama?’ places its religion in numbers : NPR

Am I The Drama?, Cardi B’s second album, arrives seven years after her Grammy-winning debut.

Jora Frantzis

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Jora Frantzis

Cardi B‘s debut album struck like a bolt of lightning, its synergy using a bigger shift within the new consideration financial system of the 2010s. The Bronx rapper and former stripper had parlayed a stint on VH1 into elevated visibility, changing into a social VIP within the course of and elevating herself from TV persona who raps on the aspect to full-time rapper with a self-made, new-money empire. Her virality and creativity dovetailed to land her a report deal and a breakaway hit single, “Bodak Yellow,” which was finally licensed diamond. In 2018, with the chance of being relegated again to Love & Hip Hop: New York solid member nonetheless looming, Invasion of Privateness solidified Cardi as not simply the subsequent nice NYC rapper however a bona fide star. She received the Grammy for greatest rap album, she turned a billion-stream Spotify success story, and instantly the whole rap world was her oyster, its recognition a shining pearl.

By 2021, Cardi was already feeling the pressure of dwelling as much as all of that. In a dialog with Mariah Carey for Interview, she bemoaned the struggles of chasing the shifting goalposts for girls in rap. First, she was informed she could not make it; then she made “Bodak Yellow.” Subsequent, she was a one-hit surprise; cue “MotorSport,” “I Like It” and “Please Me.” After that, she was a hitmaker however a lowbrow one; that’s, till Invasion of Privateness made her a crucial darling and the primary solo lady to earn the Recording Academy’s high rap prize. Now, she needed to present that the album wasn’t some type of fluke: “Final 12 months, as a result of I hadn’t put out music for a very long time, social media was saying, ‘She’s over. I informed you she was solely going to final this and that quantity. She’s so mediocre,’ ” Cardi defined. “So I used to ask a few of my followers, ‘You suppose it is actually over for me?’ They gave me encouragement, like, ‘I do not suppose you actually perceive who you might be.’ I get a variety of hate on social media, so if I really feel the strain, I do know my followers really feel the strain of regularly defending my ass.”

The defensive posture is Cardi’s default mode, from VH1 to “Bodak Yellow,” and one she assumes as soon as extra for Am I the Drama?, a smirking however uneasy follow-up seven lengthy years within the making. Rather a lot has occurred for her since Invasion of Privateness: two extra multi-platinum singles (“WAP,” “Up“), three youngsters, a job within the crime drama Hustlers, a stint judging the Netflix rap competitors Rhythm + Circulate and a extremely publicized on-again, off-again relationship together with her husband Offset, from whom she is now separated. She has additionally, evidently, been maintaining a listing of grievances — with different rappers, YouTubers and even conservative pundits like Candace Owens amongst her rising index of inquisitors. Cardi stays a formidable rapper, able to the identical venomous taunts and disarming self-reflection that made Invasion a contemporary basic. And but, Am I the Drama? could also be choked by expectation, taking goal in so many instructions that it solely not often hits its mark lifeless on.

The query within the title is clearly a rhetorical joke: Throughout 71 minutes, Cardi reimposes herself as a messy exhibitionist and provocateur who lives for drama, a actuality TV heiress with a fierce wit and a giant mouth taking her time dispatching pearl-clutchers, critics, brokies, haters, these slandering her good identify. You possibly can boil a lot of Am I the Drama? all the way down to the hook on trumpeting standout “ErrTime“: N*** lose me, you understand that n**** out his thoughts / Inform her make a success, she within the stu’ simply wastin’ time / If I take your n****, I do not wanna hear no cryin”https://www.npr.org/”Trigger I ain’t say shit when hoes was out right here f***in’ mine.” All who’ve wronged her should line up and face the firing squad. On the high of that checklist is Offset, the topic of a lot of the album’s ire; his infidelity is rarely removed from her ideas, and there’s the sense that he’s the one one to ever greatest her. His foil — Cardi’s new beau, NFL wideout Stefon Diggs — is offered as her do-over. If success actually is the very best revenge, she already has the higher hand.

A cross-regional lure is on the core of the Am I the Drama? sound. In its efficiency of the Huge Apple hip-hop hustler, the album channels numerous eras of drill in New York, from Bobby Shmurda to visitor Money Cobain, whereas additionally imitating suave Hov jiggy rap and tri-state merengue. There are nods to the South, significantly Atlanta — the triumphant lure of Younger Jeezy, Shawty Lo drawl — which might be learn as digs at or influences from her former accomplice, together with Triggerman bounce and icy, swooning Janet Jackson quiet storm and dance-pop. She flits forwards and backwards between aggrieved life accomplice and lady scorned getting her lick again, the manufacturing oscillating together with her temper. Cardi is aware of how one can deftly negotiate the soreness of an open wound underneath the watchful eyes of her public, nowhere extra so than on the Summer time Walker-assisted “Bathe Tears,” which finds the rapper reminiscing about spinning her wheels, refusing to yield. “I let my guard down, I allow you to in / You playin’ video games with my coronary heart, I am not gon’ allow you to win,” she raps. There’s sufficient of that sensitivity and resolve to maintain the inherent face-the-music-ness of the album’s major emotional battle, even for somebody not invested in its real-world inspiration — and but these songs are largely powered by a broader, extra indiscriminate spite and perception within the karmic boomerang.

Generally, Cardi is the boomerang, able to ship cosmic retribution. In that respect, she is a grasp of blunt drive: Her strategies could also be a bit crude, however a lot of her attraction is in that very lack of discretion and the resoundingness of her lunging supply, nonetheless second to none at wielding syllables like a crackling whip. Now, years into her incumbency, she is much more sure of her hegemony, that it’s a reward for all she’s achieved proper and a punishment for all who’ve provoked or scandalized her. This report undoubtedly will not sway anybody who is not already a believer of Cardi’s prosperity gospel, however it’s plain that she was by no means merely a flash within the pan. On songs like “Magnet” and “Trophies” she reasserts her dominance, snapping in any respect who dare to enterprise into her orbit uncredentialed, even stealing rivals’ males for enjoyable. When locked in, as she typically is, songs are buttressed by her sheer charisma. However far too typically, Cardi feels constrained by her personal success.

Maybe there’s all the time some type of curse hanging over the rap throne, given how Cardi has inherited Nicki Minaj’s obsession with hitmaking as an id greater than a apply. “Y’all n****s ain’t doin’ the numbers that my final s*** did,” she raps on “Test Please.” Her tallied streams make up the supposedly snug perch from which she dismisses her challengers. Many are faceless, some require inside-baseball information of her many squabbles, and one she checks by identify — Boston rapper BIA, on the diss music “Fairly and Petty.” That observe, in singling out its goal, is the simplest of her tongue-lashings, turning a long-harbored grudge right into a penetrating learn. However pinpointing the crux of her polemic reveals the vanity of her place: “It has been two years since you place a quantity on the board,” she cracks. It is not that BIA is dangerous at rapping, although Cardi does name her movement sleepy; it is that she has no movement. That is a far cry from the place Cardi was in 2018, when she was smoother and extra expert than her adversaries, and proof against any try to get underneath her pores and skin. The place Invasion of Privateness was unfadable, her pretension right here betrays the reality: The strain is all on her, she stands guarded in an effort to keep up her primacy, and, as an train, this album was made out of obligation to that trigger as a lot as another. It is one factor to play frontrunner, as many rappers do, however one other solely to play a rap actuary, to place larger emphasis on the scoreboard-watching and risk-assessing than the competing. By that metric, flopping commercially is a larger sin than producing a dud artistically.

That logic is likely to be forgivable if Cardi weren’t letting it dictate a lot of her inventive course of. “My flop and your flop is just not the identical / Should you did my numbers, y’all would pop champagne / If I did your numbers, I’d hop out a airplane,” she raps, including, “Suicide if I fall from the space ‘tween you and I.” That type of pondering clearly plagued the creation of this long-gestating album, which feels just like the product of as many focus teams as remedy classes. Not solely is it overlong and bizarrely sequenced, however a number of songs really feel like a part of a box-checking effort for some marketing consultant attempting to fulfill numerous layers of demand, and selecting the add-to-playlist function as a choose-your-own-adventure mannequin: the sophomore afterglow (there are a lot of callbacks to Invasion), hometown homage, pop-rap chart-bait and Shade Room-level gossipmongering, all whereas attempting to reside as much as that Grammy win and in addition meet gross sales projections. (She admitted, half-joking, to respiratory a sigh of aid when Taylor Swift revealed she would not be dropping till October.) That latter requirement, being blatantly crucial, can also be the one clarification for “Up” and “WAP,” chart-toppers from COVID hibernation that sound like nothing else right here, being tacked on — as a type of flop insurance coverage. (To wit: The album was licensed platinum by the RIAA upon launch due to the pre-logged streams of these singles.) To be honest, Cardi’s accolades are many, spectacular and price flexing, and a few of her most gut-busting and extreme punches lean into that sense of standing. But in contrast to her debut, that is much less an occasion of a assured artist emphatically assembly the second than a cautious one capitulating to the directives of picture upkeep.

There have not been many blockbuster rap albums in 2025 — in 2018, 9 moved greater than 200,000 items first week, with 5 doing at the least 400,000; this 12 months, solely three albums have achieved the previous, and none the latter. Cardi, by advantage of her extended delay, is the uncommon blockbuster rap star attempting to regulate to an much more aggressive consideration financial system than the one she entered into. (First-week gross sales numbers are down general, pointing to a extra diffusive streaming consumption.) Within the house between Invasion of Privateness and Am I the Drama?, I hear Cardi remodeling her method to play the sport — extra songs, extra algorithmically targeted. Solely drawback is, it is beginning to really feel like even that approach of doing issues is already out of date. Final 12 months, Kendrick Lamar took a sledgehammer to the Drake financial system, which was propping up not only a mainstream sound however a approach of being, and a vacuum has clearly been left in its wake. Who is aware of what is going to fill it, but it surely’s exhausting to not see the method coursing by this album working counter to Dot’s mandate: “Not Like Us” was notably left off GNX, and that LP had a steadfastness of imaginative and prescient that this one lacks. It seems Cardi’s drama-focused technique goes to pay dividends within the quick time period, easing the stress of supplying a bankable follow-up — and possibly there was no method to cram seven years value of concepts into one report with out some disjointedness anyway. Possibly, one may argue, that dysfunction really mirrors the life she has led throughout that point. In both case, with it out of the best way, maybe Cardi B, freed from a win-at-all-costs mentality, ought to lastly set these burdens apart and focus her consideration on one thing aside from consideration.