Bragg Gaming Group has widened its attain in the US, debuting its unique on-line on line casino video games in West Virginia by a brand new partnership with Caesars Leisure. The rollout marks the corporate’s entry into its sixth iGaming jurisdiction within the nation, following earlier launches in New Jersey, Pennsylvania, Michigan, Connecticut, and Delaware.
The transfer underscores Bragg’s broader North American progress technique, which locations a powerful emphasis on delivering proprietary, high-performing titles tailor-made to regulated markets. By increasing its presence in West Virginia, Bragg is furthering its content-led push into one of many fastest-growing segments of on-line playing within the U.S.
Neill Whyte, Chief Industrial Officer at Bragg Gaming, emphasised the importance of this new milestone in an organization press launch. “Launching our unique video games in West Virginia with a number one operator like Caesars Leisure is a incredible achievement for Bragg. This enlargement right into a sixth U.S. state demonstrates the worth our content material brings to top-tier companions. We’re assured that our numerous portfolio, which incorporates titles from our in-house studios and ‘Powered by Bragg’ companions, can be a giant hit with gamers in West Virginia.”
Unique Content material and Progress Momentum
Bragg’s content material library options video games developed by its inner studios—Wild Streak Gaming, Atomic Slot Lab, and Indigo Magic—in addition to titles from exterior companions by its “Powered by Bragg” program. These collaborations convey localized and distinctive experiences to the U.S. market, with widespread studios reminiscent of King Present Video games, Unimaginable Applied sciences, Bluberi, and Sega Sammy Creation contributing to the combo.
Ricardo Cornejo Rivas, Vice President of On-line Gaming at Caesars Digital, welcomed the collaboration. “Gamers on our on-line on line casino platforms in West Virginia can now take pleasure in fan-favorite titles by this expanded partnership with Bragg Gaming Group. The addition of Bragg’s unique and branded video games bolsters our iGaming choices and offers our prospects with an elevated on-line on line casino expertise.”
The timing of this launch comes amid rising curiosity in on-line playing in West Virginia. In July 2025 alone, iGaming wagers within the state reached $770.5 million, a 44% enhance from the earlier yr, with gross gaming income hitting $32.2 million. Bragg’s entry positions it to learn from this market’s continued momentum.
U.S. Market Outlook and Firm Efficiency
Bragg is tapping right into a U.S. on-line on line casino trade at the moment valued at roughly $10 billion however projected to develop past $75 billion as soon as it reaches full maturity. This vital progress potential aligns with Bragg’s technique of scaling its proprietary content material throughout regulated jurisdictions.
The corporate’s monetary efficiency underscores the power of this method. Within the second quarter of 2025, Bragg reported a 270% year-over-year enhance in U.S. gross gaming income from its proprietary content material—far outpacing the market’s general 31% progress. Such outcomes spotlight the demand for Bragg’s unique titles amongst American gamers.
Chief Government Officer Matevž Mazij not too long ago famous that Bragg is pursuing “substantial, extremely accretive” alternatives, specializing in each margins and money movement. He has projected double-digit progress in income and adjusted EBITDA for the total yr, pushed by ongoing enlargement in regulated markets, deeper funding in authentic content material, and new partnerships just like the one with Caesars in West Virginia.
Strengthening Place in North America
Past its content material choices, Bragg additionally delivers superior platform options, together with participant account administration methods and its proprietary distant video games server, which distributes content material by the Bragg HUB. These applied sciences help operators by integrating unique titles, aggregated video games, and data-driven engagement instruments underneath one streamlined system.
By combining modern know-how with a rising portfolio of distinctive video games, Bragg continues to safe its place as a key provider within the U.S. on-line on line casino panorama. Its partnership with Caesars in West Virginia not solely enhances Caesars’ digital on line casino library but additionally cements Bragg’s fame as a rising drive in one of many trade’s best markets.
