Basic Mills Formally Proclaims Monster Cereal Henson Collab!

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Basic Mills formally introduced their partnership with The Jim Henson Firm for this 12 months’s Monster Cereal line.

In keeping with the press launch, the promotion launches in August, with bins beginning to arrive in shops now.

There might be tie-merch accessible by means of store.henson.com as properly a Walmart unique restricted version “Fuzzy” Franken berry field accessible October seventh.

“The frightful enjoyable options the debut of a limited-edition fuzzy Franken Berry cereal field, accessible completely on Walmart.com for $7.70 starting Tuesday, October 7. Designed to imitate the fleece-like texture of the newly created puppet characters, the collector-worthy field provides followers a tactile twist on the beloved model. With its soft-touch end and attention-grabbing design, it’s essential for cereal collectors, Halloween fans, and Henson followers alike.


“That is greater than a cereal field, it’s a chunk of artwork,” stated Mindy Murray, Model Expertise Director for Morning Meals at Basic Mills. “We all know that followers have an unbelievable love for Monsters and anticipate their return yearly. That’s why we knew the partnership with The Jim Henson Firm was the proper technique to ship shock and delight — and the first-of-its-kind fuzzy Franken Berry field.

For the complete expertise, followers can head to social media to see and listen to the Monsters in motion — delivered to life in full puppet kind not like ever earlier than.

UPDATE: This is a have a look at the Walmart unique “Fuzzy” field:

For extra info, comply with @generalmills and @hensoncompany on Instagram and Fb, and go to cerealsociety.com.

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