Rising UK alt-pop / rock outfit AFTERDRIVE return this week with their sharpest, sleekest assertion but: ‘Style’, a brooding, pulse-quickening single that captures the emotional whiplash of contemporary romance.
Launched on February twenty fifth, the observe finds the band leaning right into a darker sonic palette with out sacrificing the immediacy that’s fuelled their fast ascent. Pushed by taut guitar traces and shiny, up to date synth textures, the tune – produced and combined by Thomas Mitchener (Pixie Lott, NOAHFINNCE) – balances urgency with environment, as crashing drums and trendy digital textures simmer beneath vocalist Ben Watts’ effortlessly cool, commanding supply.
Lyrically, ‘Style’ dissects the strain between infatuation want, because the band discover the push-and-pull of bodily closeness and emotional distance in an period the place connection is commonly filtered by way of curated feeds and curated personas. It’s a theme that feels distinctly Gen Z – want sophisticated by notion, vulnerability masked by aesthetics.
The only arrives with a hypnotic music video produced and directed by Milc Inventive, amplifying the observe’s moody, stylised vitality. Visually and sonically, AFTERDRIVE look like refining their id – sharpening edges relatively than softening them.
Watch the official music video for ‘Style’ under:
Comprised of vocalist Ben Watts, bassist Ed Ruff, drummer Joe Watts, and guitarist Luke Ellis, AFTERDRIVE have steadily constructed momentum with a sound that fuses basic guitar-driven ambition with a contemporary digital sheen.
Final 12 months noticed the lads help Ed Sheeran at his Portman Highway stadium present, and most not too long ago drop their tune ‘Necklace’ in November, a lot to the delight of followers and critics, who praised the uber proficient 4 piece for caring much less about chasing tendencies, and extra about and extra about carving out a sound that feels genuine, emotionally charged, and unmistakably their very own.
The discharge of ‘Style’ precedes a headline present at The Social in London on March ninth (tickets are on sale now right here), earlier than the band heads out in help of Maggie Lindemann throughout the UK and Europe this spring.
‘Style’ is on the market now on all main streaming platforms. Stream / obtain HERE.
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