About
AI-Generated Coca-Cola Christmas Advert refers to an AI-generated commercial launched by Coca-Cola in November 2025 as a part of the corporate’s annual “Holidays Are Coming” marketing campaign. The commercial was created by media firm Secret Degree and Silverside AI, and featured traditional Coca-Cola imagery like a convoy of branded crimson vehicles reducing via snowy landscapes as anthropomorphic animals watch on. This marks the second time the mushy drink firm has launched an AI-generated commercial for the vacations, and the second time the marketing campaign has sparked backlash.
On November fifth, 2025, Secret Degree posted a behind-the-scenes kind video exhibiting their course of for creating the commercial, exhibiting the way it took over 100 staff tweaking the AI frames and over 70,000 AI-generated video clips to excellent the footage. The video additionally confirmed the idea artwork and storyboards the media firm reportedly used to create the AI video. Nonetheless, a number of web customers accused the model of faking a “human-creators” angle to the commercial, pointing to odd visible glitches, inconsistent animation, and deriding footage of the artists shading and tweaking characters as faked.
Origin
On November 3, 2025, Coca-Cola launched its newest “Holidays Are Coming” business, created in partnership with studio Secret Degree and Silverside AI. The commercial featured a convoy of crimson light-wrapped Coca-Cola vehicles driving via a snow-covered panorama as a number of anthropomorphic animals sporting sweaters regarded on.
The commercial was posted to Coca-Cola’s YouTube web page, the place it gathered over 600,000 views in per week.
In response to a November third, 2025, article by The Hollywood Reporter, Coca-Cola world VP and head of generative AI Pratik Thakar stated, “Final yr folks criticized the craftsmanship. However this yr the craftsmanship is ten occasions higher.”
In the identical article, Secret Degree’s founder and chief inventive officer, Jason Zada, estimated that it took 20 folks to make the commercial versus the 50 folks it could take to make the video with out AI.
On November fifth, Secret Degree posted a “behind the scenes” video on their X account @secret__level, writing, “As soon as once more, our Coca-Cola “Holidays Are Coming” movie is getting loads of consideration — however what most individuals don’t see is what goes on behind the scenes. Tasks like this take an infinite quantity of craft, coordination, and coronary heart. From worldbuilding and animation to storytelling and sound, the work runs deep.”
The put up gathered over 8 million views and 1,000 likes in 4 days.
As soon as once more, our Coca-Cola “Holidays Are Coming” movie is getting loads of consideration — however what most individuals don’t see is what goes on behind the scenes. Tasks like this take an infinite quantity of craft, coordination, and coronary heart. From worldbuilding and animation to storytelling… pic.twitter.com/Wt6aoz1s6z
— Secret Degree (@secret__level) November 5, 2025
Unfold
A number of web customers criticized @Secret__Level’s “behind the scenes” video, accusing them of faking the quantity of ability, element and human involvement it took to create the “Holidays are Coming” Coca-Cola advert.
On November seventh, X person @DumbsYT tweeted, “Me after I’m ”””””working””””” for one the largest corporations on this planet and I’m ONLY utilizing the Photoshop default principal layer 💀,” in response to Secret Degree’s behind-the-scenes footage of constructing the Coca Cola holidays advert. The put up gathered over 28,000 likes in two days.
Additionally on November seventh, X person @Stretchedwiener tweeted, “The depths of deceit and grift happening right here. AI generated the whole lot and a faux “behind the scenes” video unexpectedly thrown collectively to lie about “an infinite quantity of craft”.” The put up gathered over 11,000 likes in two days.
On November seventh, X person @spiderbeef23 reposted a clip exhibiting the creators of the AI-generated including the Coca-Cola emblem to a single body from the video, to which X person @BrandonRStreams responded, “The factor that will get me about that is that if AI artists have been really pleased with the know-how, they’d simply present how the true course of works as a substitute of making an attempt to faux they did issues the normal approach.”
The factor that will get me about that is that if AI artists have been really pleased with the know-how, they’d simply present how the true course of works as a substitute of making an attempt to faux they did issues the normal approach.
Is that not the largest admission that the method additionally issues? https://t.co/Eg3cVeK8Ja
— Brandon Riley (new acc) (@BrandonRStreams) November 8, 2025
On November seventh, X person @sanji_joestar tweeted a picture from @Secret_Level’s “behind the scenes” video exhibiting them including the Coca-Cola emblem to a single body from their AI-generated commercial, writing, “THAT’S NOT HOW THAT WORKS 💀💀💀” The put up gathered over 62,000 likes in two days.
On November eighth, X person @mattlieb quoted the put up, writing, “Coca Cola used AI to make their vacation advert and when folks bought mad they created a faux behind-the-scenes video,” gathering over 68,000 likes in a day.
On November eighth, X person @JaceAVinson tweeted pictures of quite a lot of differently-styled animated pandas to focus on their assertion that the Coca Cola vacation commercial was a duplicate of Po from Kung-Fu Panda particularly.
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