The Chicago Bears have chosen ESPN Guess as an official sports activities betting accomplice. [Image: Shutterstock.com]
Penn Leisure has struck a take care of the Chicago Bears that may see ESPN Guess change into the NFL franchise’s official sports activities betting accomplice.
The settlement additionally signifies that the corporate’s Hollywood On line casino Aurora and Hollywood On line casino Joliet have gotten official on line casino companions. The latter solely opened for enterprise on August 11 after 20 months of building, costing about $185m. Some Chicago Bears executives attended the ribbon-cutting ceremony. The property in Aurora remains to be underneath building and is predicted to open within the first six months of 2026.
Penn can use the workforce’s IP going ahead
Because of the multi-year association, Penn can use the workforce’s IP going ahead, entry in-stadium promoting positions, launch digital integrations, provide fan experiences, and have an in-game characteristic for Hollywood On line casino.
Penn Leisure Government Vice President of Operations Todd George welcomed the partnership forward of the beginning of the NFL season on September 4. Professional soccer is all the time a key driver of exercise at sportsbooks. George talked about that the Penn workforce is trying ahead “to partaking a big and passionate viewers at Soldier Discipline.”
