As South Korean popular culture continues to dominate the globe, the Netflix animated film “KPop Demon Hunters” successfully blends influences and leans into the worldwide attraction of Korean leisure. Mixing energetic pop songs with Ok-drama storytelling stakes, the film has topped Netflix’s streaming charts and confirmed authentic animation can nonetheless thrive. Past the movie’s streaming success, nevertheless, the manufacturing’s soundtrack can also be breaking information, with its main single “Golden” now up for awards consideration. This breathtaking reputation on a number of fronts is a transparent testomony to the rising ubiquity of South Korean leisure worldwide and alerts the nation’s cultural unfold is barely gaining momentum.
For the uninitiated, “KPop Demon Hunters” is an animated musical a few Ok-pop lady group that hunts demons, because the title suggests. The story focuses on Huntr/x, a woman group having fun with international success whereas additionally secretly searching demons and utilizing their musical skills to keep up a magical barrier defending the world. In response, the demon king Gwi-ma (Lee Byung-hun) creates a rival boy band, the Saja Boys, who’re disguised demons utilizing their reputation to empty followers’ souls. Main Huntr/x is Rumi (Arden Cho), who’s secretly part-demon and torn over her heritage as she defeats demons via her music. This results in a musical showdown between Huntr/x and the Saja Boys, with Rumi unveiling a brand new music able to breaking Gwi-ma’s soul-draining spell.
This all makes for a pleasant bubblegum pop animated journey, however there are some really spectacular feats “KPop Demon Hunters” has pulled off since its June 2025 launch.
KPop Demon Hunters’ multi-fronted dominance
Whereas “KPop Demon Hunters” premiered to respectable streaming numbers on Netflix, with over 9 million viewers worldwide, it greater than doubled its viewership in its second week. For an trade that sees regular viewers attrition after debuts, the animated film defied that development, with over 24 million extra viewers having streamed the movie in its second week alone (through Selection). The film’s constructive essential response and robust word-of-mouth has seemingly buoyed its endurance, with the movie incomes a powerful 95% critics’ rating on Rotten Tomatoes. Nonetheless, it is the musical accomplishments of “KPop Demon Hunters” which are among the many manufacturing’s most eye-opening and essential.
Because the movie’s soundtrack made its debut on-line, it has repeatedly topped streaming charts on Spotify, with the album having additionally launched at #8 on the Billboard Sizzling 200 chart. The soundtrack’s hit single “Golden” has even surpassed the output of real-life lady group Blackpink (whose member Lisa is now an performing star as nicely due to “The White Lotus”) to change into the highest-charting women-led Ok-pop music in historical past (through the BBC). In the meantime, the Saja Boys-performed single “Your Idol” has replicated that success, outperforming BTS’s work because the highest-charting male-led Ok-pop music. Ok-pop had already change into a musical powerhouse worldwide, and “KPop Demon Hunters” correctly faucets into that rising fanbase for its personal business success.
Given the streaming reputation of each the film “KPop Demon Hunters” and its accompanying soundtrack, South Korean popular culture stays a power to be reckoned with. And with toe-tapping hit songs and a family-friendly story, the film is a transparent signal that Korean leisure’s international presence is right here to remain.
“KPop Demon Hunters” is now streaming on Netflix (and it could but get a sequel).
