There are occasions when that you must make an awesome case in your music.
Whether or not you need to e-book higher gigs, safe a playlist placement, get an album overview, or discover sync licensing alternatives, it is best to:
- Seize the eye of business gatekeepers
- Make them curious sufficient to pay attention
- Show you’re a great match for THEIR wants
Right here’s the way to pitch your music and get outcomes!
Within the video above, you’ll study:
- What makes an awesome pitch
- Methods for music pitching
- Examples of dangerous music pitches
- The instruments it’s possible you’ll want for an efficient pitch
- Outreach and follow-up etiquette
- And extra
Mastering your music pitch
We put on quite a lot of hats as unbiased musicians. We’re usually the creator, the marketer, and the first power behind our personal profession progress.
Relating to pitching your music to business gatekeepers — folks like music supervisors for TV and movie, playlist curators, document labels, music journalists and bloggers, managers, and extra — how do you stand out from the hundreds of different artists vying for a similar consideration?
The video above goes into quite a lot of element in regards to the pitching course of, all of the property and instruments it’s possible you’ll wants, the way to craft an efficient pitch, and extra.
However for a fast overview, listed below are among the foremost issues to know:
1. Perceive THEIR wants
One of many first issues we mentioned within the video above was how essential it’s to know your viewers—not simply your followers however the business professionals you’re pitching to.
Earlier than pitching, analysis the individual or firm you’re reaching out to. What sort of music have they featured lately? What are their ongoing initiatives? Tailor your pitch to indicate that you simply’re a great match for what they want.
2. Develop a one-sentence pitch
Gatekeepers don’t have countless time to sift by prolonged bios or hearken to hours of music. It’s essential to seize their curiosity instantly, and that’s the place a concise, compelling pitches is available in. In our dialogue, we emphasised that readability and confidence are key.
What units you aside? What’s essentially the most fascinating side of your story? Sum it up in a single or two sentences!
3. Make your music straightforward to entry
When you’ve received their consideration, ensure your music is instantly accessible. Don’t ship attachments or bizarre hyperlinks. Preserve it easy. YouTube is fairly common. If in case you have a smartlink or web site touchdown web page with embeds and hyperlinks to the preferred streaming providers, nice!
When you’re pitching to music supervisors, have a web page in your web site with downloadable hi-res recordsdata, stems, and an instrumental combine.
4. Comply with-up (however don’t be aggressive)
It’s essential to examine again in. Simply don’t get annoying or pushy. Gatekeepers discuss to 1 one other and a foul status can unfold quick.
Be persistent however well mannered. Ship a brief follow-up electronic mail 1-3 weeks after your preliminary pitch.
5. Anticipate rejection — however be able to study from it
Not each pitch will ship the outcomes you need. In actual fact, it’s a numbers sport — and MOST pitches will result in a rejection, or just go ignored. Don’t take it personally. There are sometimes a whole lot and even hundreds of different musicians pitching for that chance.
It doesn’t essentially imply the gatekeeper hates your music. May simply be the mistaken timing, or your music doesn’t match their present want. In the event that they clarify WHY they’ve rejected your music, be keen to listen to the suggestions and take into account what you are able to do completely different in future pitches or productions.
6. Community!
Assembly folks. It’s essential. IRL and on-line. Become involved in business conversations, attend conferences, and actively construct relationships with the forms of gatekeepers you’ll be pitching to down the road.
Pitching your music successfully. It takes time and observe. So watch the total video above, put together as finest you possibly can, tailor your message to the gatekeeper’s particular wants, and make that pitch!
Don’t quit within the face of rejection. As a result of it is perhaps the NEXT pitch that opens doorways in your music.
