20 TikTok & Instagram Reels content material concepts to advertise your new tune

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Want some inspiration to higher promote your music on TikTok or Reels?

Need to be more practical at utilizing social to spice up engagement and drive streams?

Nicely, we took a take a look at what’s at present working for impartial artists. 

On this installment of the Music Profession Examine Group, we discover 20 short-form video ideas which can be serving to musicians get outcomes:

1. “POV” pattern along with your tune within the background

Instance: POV: You simply discovered your new favourite tune however can’t keep in mind the title…

Make it relatable and use on-screen textual content to create an emotional connection.

2. “Use this sound if…” 

Hook: “Use this sound in case you’ve ever felt [emotion related to your song].”

Encourages others to make use of your tune of their movies.

Present uncooked moments of making the observe—recording vocals, mixing, or writing lyrics.

Followers love the method, not simply the ultimate product.

4. Lip-sync to your personal tune with a singular hook

Instance: “That is what it appears like while you combine [Artist] & [Artist]”

Examine your tune to in style artists to draw their followers.

5. “My mother/dad/grandma reacts to my tune”

Play the tune and report their real response (or stage a humorous one).

Individuals love healthful content material—works particularly nicely in the event that they dance or cry.

6. Fan response movies

Ask followers to report their response to listening to the tune for the primary time.

Sew or duet their video for a response loop.

Use AI voice filters or sing within the model of a well-known artist to intrigue followers.

8. Make a problem along with your tune

Instance: Dance, lip sync, or transition problem utilizing your hook.

Preserve it easy so anybody can take part.

9. “This tune is for you if…” (record video)

On-screen textual content: “This tune is for you in case you…” (love late-night drives, have been heartbroken, and many others.)

Let the lyrics play within the background.

10. Day-in-the-life vlog along with your tune enjoying

Present your morning routine, a studio session, or a gig along with your observe enjoying.

Helps affiliate a vibe or way of life with the tune.

11. Inform a narrative over your observe

Inform a brief private story about why you wrote the tune whereas it performs within the background.

Works nicely with subtitles to maintain individuals watching.

12. “I Wrote this tune about…”

Begin with “I wrote this tune about…”

Make it intriguing (e.g., “…the worst breakup of my life” or “…falling in love too quick”).

13. Lyric breakdown / hidden which means

Break down a robust lyric and clarify the which means behind it.

Instance: “Did you catch this double which means in my tune?”

14. Make your personal meme along with your tune

Instance: Overlay your observe on a viral meme format or response GIF.

Works nicely with humor and relatable feelings.

15. Reside efficiency clip (even when it’s simply in your bed room)

Present your self performing with uncooked power—will be acoustic or full manufacturing.

Works nicely if the digicam is handheld and intimate.

16. “What my tune would sound like if…” (remix variations)

Instance: “What my tune would sound like if it was made within the 80s.”

Will get individuals involved in listening to the actual model.

17. Aesthetic mood-board along with your tune

Present a compilation of cinematic clips that suit your tune’s vibe.

Instance: “If my tune was a film, this might be the trailer.”

18. “My pal hears my tune for the primary time” prank

Secretly play your observe within the automotive and movie their response.

Works nice in the event that they begin vibing or singing alongside.

19. “That is your signal to stream this tune” (affirmation put up)

Write uplifting or emotional textual content that resonates with individuals whereas your tune performs.

Instance: “That is your signal to let go of poisonous power & begin contemporary.”

20. Ask your viewers a direct query

“Would you set this in your playlist?” (Run a ballot in IG Tales)

“Does this sound like a success?” (Encourages engagement)


Remaining tricks to maximize engagement

  • Preserve movies between 7-15 seconds for short-form platforms each time attainable.
  • At all times pin your best-performing movies to your TikTok profile.
  • Reply to each remark to spice up visibility.
  • Contemplate trending hashtags associated to your tune’s vibe (however don’t anticipate them to result in natural views, as a result of the top of Instagram has stated they don’t do a lot).


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