About
The Adam Rose PB&J Bites Instagram Advert or Adam Rose Soy Face, also referred to as the “If You Mash Strawberries” Advert refers to a response picture derived from a viral shortform video by Adam Rose, which was promoted as an commercial by Instagram, by which he reacts to somebody making “PB&J bites” after which makes them himself. The video was posted on-line in January 2025. Later that yr, screenshots of the video that spotlight Rose’s soyjak-like face circulated on-line, with lots of the posts expressing annoyance over the advert. Photographs of Rose making the face continued to unfold in early 2026, going viral on X / Twitter that February.
Origin
On January twenty ninth, 2025, content material creator Adam Rose posted a video made in partnership with Instagram to his Instagram account the place he reacts to a chef making “PB&J bites,” then makes and style exams his personal model of the recipe. The video gained over 418,000 likes in a yr.
The put up, which was marketed on Instagram, began spreading on social media later that yr in posts the place customers specific how annoying they discover it. One of many earliest examples is a put up made on June twelfth, 2025 by Redditor u/SquishySqueaky00 to the /r/doodoofard subreddit titled, “it isn’t that attention-grabbing buddy,” garnering over 1,700 upvotes in eight months.
The following day, Redditor u/justfkinkillme7 posted a remark below the thread that turns Rose’s face within the video right into a Soyjak, garnering over 600 upvotes in the identical span of time.
Unfold
Discourse concerning the advert continued to unfold by 2025 and early 2026, largely by reposts of the picture.
On July nineteenth, 2025, the picture was posted to the /r/CommercialsIHate subreddit titled, “This Instagram advert is driving me up a wall!” garnering over 360 upvotes in seven months.
On February eighth, 2026, X consumer @EEEpikal posted the picture, writing, “dude that is the form of face you make while you see the second coming of Christ not a fucking meals recipe,” garnering over 59,000 likes and 6,000 reposts in about two weeks.
On February eleventh, X consumer @ghostympa posted a model of the picture that has been transformed right into a GIF the place Rose opens his mouth and screams, garnering over 18,000 likes in a couple of week. That day, X consumer @ozlako quoted the put up, writing, “This seems like some face raiders shit,” garnering over 6,800 likes in every week.
Later that day, X consumer @heytherenrds quote reposted the GIF, writing, “90% of western grownup animation appears like this and its Matt Groening’s fault,” garnering over 19,000 likes in every week.
On February nineteenth, X consumer @iniquin402 posted a screenshot of the commercial on their Instagram account, writing, “bro go AWAY,” garnering over 48,000 likes and a couple of,500 reposts in a day.
Numerous Examples
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