Unhealthy Bunny performs throughout his “Debi tirar mas fotos” world tour in San Jose, Costa Rica on December 5, 2025. On Sunday, Feb. 8, he’ll play on the halftime of Tremendous Bowl LX in Santa Clara, Calif.
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One week after profitable the Grammy for album of the 12 months, Unhealthy Bunny is about to placed on the efficiency of his already astonishing profession. The halftime present on the Tremendous Bowl is as huge an viewers as a musician can hope to play in entrance of, and the choice of the outspoken Puerto Rican famous person has introduced controversy in addition to anticipation. However for those who’re aiming for world domination, there’s only one musician to name.
Listed here are the solutions to some questions you may need in regards to the man, his music and the chaos he is been on the middle of main as much as Sunday night time’s present at Levi’s Stadium in Santa Clara, Calif., from the angle of a author who has spent a decade following his profession.
Why did the NFL choose him to play the halftime of the Tremendous Bowl?
Enterprise. The NFL has expressed curiosity lately in increasing additional into worldwide markets and few artists have as huge of a world footprint proper now as Benito Antonio Martinez Ocasio. Plus, as Perry Johnson, a music scholar who teaches at USC’s Annenberg college of communication, instructed me, there’s notably increased scores in years of higher halftime present controversy.
What was the Trump Administration’s response to his choice?
After Unhealthy Bunny was introduced because the Tremendous Bowl halftime performer, the choose provoked some conservatives. He sings in Spanish and has been a critic of President Trump, going again to his response to Hurricane Maria in 2017.
Turning Level USA, the group based by Charlie Kirk, organized an alternate, “All-American” halftime present that is been promoted by Vice President Vance. Homeland Safety secretary Kristi Noem mentioned that ICE could be “throughout that place,” although the NFL’s chief safety officer mentioned final week that Immigrations and Customs officers wouldn’t be current on the stadium. The truth that this efficiency is going on whereas Trump’s administration is focusing on Individuals and immigrants who communicate Spanish has added to the sentiments of rigidity.
How huge a star is he, globally?
“Each technology has a unicorn,” AJ Ramos, the top of artist partnerships for Latin music and tradition at Youtube, instructed me. “There was Elvis Presley, Michael Jackson, Celia Cruz, the Beatles, after which there’s Unhealthy Bunny.”
He was the most well-liked artist globally on Spotify in 2025 (his fourth time hitting the milestone since 2020). Final weekend he received album of the 12 months on the Grammys, the primary time that award has ever been given to an album sung primarily in Spanish. He mounted a 31-concert residency in Puerto Rico and has had a number of offered out world excursions. Final week he was the No. 1 artist on Apple Music in China — the primary time a Spanish language artist has held that spot.
What does he imply to Puerto Ricans?
Final summer time I met a person on the island who instructed me that each Sunday his total household would go right down to the seashore and arrange with large pots of beans and rice and meats and swim and discuss and dance till darkish. He mentioned he by no means seen how little he grew up with as a result of, solid in opposition to the pure, free great thing about the island and surrounded by unconditional love, his life felt wealthy.
Life in Puerto Rico shouldn’t be straightforward. However I’ve seen folks appear to prepare themselves by the order of the island. Regardless of how scorching the solar will get, the ocean is all the time there. Cool, inviting, everlasting. One other apagón (blackout), otro huracán? Love is all the time there. Considerable, unconditional, simply shared amongst neighbors and desconocidos alike. Worth for household, love, mutual help: From what I have been in a position to observe, these are the constructing blocks of what it means to be Puerto Rican.
These constructing blocks are electrical, stunning and throughout Benito’s music. He instructed me once I interviewed him final 12 months that there isn’t any higher delight in any accomplishment than having the ability to say you are from Puerto Rico. The love feels notably mutual. He loves and represents them precisely, truthfully they usually give it proper again. He is the primo you are all the time pleased with, I have been repeatedly instructed. When he wins, so does Puerto Rico.
Inform us about his residency final summer time. How lots of the 31 exhibits did you see?
I used to be fortunate sufficient to make it to 5. “Live performance” seems like an entirely insufficient descriptor for the exhibits. It was the perfect get together you have ever been to blended with one of many deepest expressions of affection for tradition and delight for residence I have been part of. It was a household gathering meets an evening on the membership. And tying it collectively in a neat bow was Benito, rapero, salsero, man who stands on the entrance of the stage each night time and cries — pleading for us all to like extra and always remember the facility of who we’re and the place we’re from.
Has he mentioned why he is not enjoying some other live shows within the U.S.?
Suzy Exposito requested him level clean in an interview late final 12 months if he was skipping touring the U.S. due to the mass deportations of Latinos. He answered merely, sure.
“There was the difficulty of — like f****** ICE might be exterior [my concert],” he instructed her.
He said that there have been loads of the explanation why he was skipping the U.S., none out of hate. Regardless of the significance of the U.S. market in his success and profitability, he has repeatedly said that he’s involved with talking to his folks: Puerto Ricans and, lately, Latin Individuals at giant. Which means spending time on the land of the communities he is talking to and notably not in the US which, whereas residence to many Latinos, is adversarial as an imperialistic energy to a few of his messaging.
Unhealthy Bunny was the most-streamed artist globally on Spotify in 2025. His Tremendous Bowl halftime present would be the first carried out primarily in Spanish.
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Do you assume he will deliver out any friends on the Tremendous Bowl? Different Puerto Rican legends?
Virtually each time he is been on a large stage he is taken time to pay tribute to Puerto Rican historical past, music and icons of the previous. I might think about him trying to dwelling island legends — Tego Calderón, Marc Anthony, perhaps El Gran Combo — for help.
At his residency and on his present world tour he is made area for a great deal of his contemporaries, from Rauw Alejandro to J Balvin and plenty of others with whom he is collaborated.
The third risk is that he aligns with essentially the most recognizable artists within the American pop mainstream. He has had hits with Cardi B, Drake, even Beyoncé. This one is beginning to really feel essentially the most believable to me. He is by no means forgetting Puerto Rico, in fact, nevertheless it appears he is desirous to have one thing for everybody.
No matter else occurs, his core band — Los Sobrinos, Los Pleneros de la Cresta — is nearly assured to be on stage.
If you happen to had been going to select three songs I ought to hearken to if I need to get to know his music, which of them could be on the high of your playlist?
1. “Neverita”
A private favourite of mine. It is summer time kisses and pet love and ice cream that you just’d higher lick up fast earlier than it melts.
“Yo estoy puesto pa ti y tu te me quitas.” “I am prepared for you and also you push me away,” he sings in opposition to the sort of infectious beat that prompts hips.
“El DM explotao’, to’s le escriben ‘hola’
Una fila cabrona y yo quiero la cola”
(The DMs exploding, everybody writing you ‘hey’
There is a loopy line and I would like the tail)
Quippy and a little bit silly. He is aware of his odds aren’t nice, however he is gonna strive anyway. Struggling, particularly from love unrequited, is one among Benito’s favourite pastimes.
There’s an incontrovertible excessive that comes from reveling within the issues which can be supposed to harm us and he’ll dance by want til ceaselessly. If heartbreak wants a advertising workforce, look no additional than Benito Antonio Martinez Ocasio. He sells the drug en masse.
Pero ni modo. “Amores vienen y van como las olas.” (“Loves come and go just like the waves.”) His sun-kissed calling card is a sprinkling of denial that he ever cared.
2. “El Apagon”
Although the tune is known as after and speaking about one other blackout — a nod to deep infrastructure failures on the island, the power of the monitor from starting to finish and the nods to all the struggles Puerto Ricans face, make it fairly clear that he thinks his island is extraordinary. His absolute tremendous energy is difficult us to imagine that what some would possibly understand as weak spot is definitely what makes us invincible.
It is value noting that it is one among his most thoughtfully political songs and maybe units his private report of most cuss phrases packed into one monitor. Very Benito.
3. “DtMF”
For an artist whose artwork type is manipulating nostalgia, this might be his magnum opus.
“Ojala que los mios nunca se muden.” Generations of ache, loss, and uncertainty wrapped up within the easy hope that “mine won’t ever transfer.” As a result of nearly as good as Benito is at nostalgia, he is higher at hope — that love will overcome hate, that Puerto Rico will be capable of construct itself up, that he’ll get another night time at residence to see the sundown.
If I would just taken just a few extra photographs. If I would just gotten just a few extra hugs and some extra kisses whereas I nonetheless had you. Distilled in these strains are Unhealthy Bunny’s finest qualities as a author, an artist, a human who deeply, simply connects with the feelings of the world. In its skill to be political, private and the whole lot in between, he proves himself to be extra vessel than man. Somebody who can assume the feelings of a nation, of a complete area of the world — and easily, sweetly repeat them again. Much less rallying cry and extra lullaby he holds the hope of many in just a few plena-backed bars.
“If [abuelo] asks if I nonetheless miss you, I will say no,” he sings, although each phrase suggests in any other case. Whereas he would possibly tackle the world’s feelings, he nonetheless cannot confront his personal. Not all that totally different from the remainder of us in any case.
