When Robbie Williams declares his musical intentions, he not often does so half-heartedly – and with ‘Britpop’, his thirteenth studio album, he delivers a full-throttle, defiantly joyous homage to the sonic period that helped outline British music within the Nineties. Out now through Columbia Information, this report isn’t merely a nostalgic train; it’s a boldly executed collision of swaggering guitars, anthemic hooks, and Robbie’s irrepressible character.
Proper from the opening surge of ‘Rocket’ – fuelled by explosive guitar work from heavy rock legend Tony Iommi (Black Sabbath) – Williams units the tone for an album that wears its influences proudly whereas stamping them along with his personal pop prowess. The observe’s swirling riffs and unrepentant power sign that ‘Britpop’ is uncooked, upbeat, and purposefully unpolished in all the most effective methods.
However this isn’t a one-trick retro act. Tracks like ‘Spies’ and ‘All My Life’ swirl retro indie textures with Robbie’s unmistakable vocal charisma, threading a intelligent line between affectionate tribute and pure pop invention. Lyrically, Williams navigates themes from fame and mortality to self-reflection, exhibiting a matured songwriter who nonetheless is aware of tips on how to join with an viewers.
Collaborations throughout the album – from Coldplay’s Chris Martin to a memorable reconnection with Gary Barlow – add wealthy layers of melodic and emotional depth. Standouts just like the reflective ‘Human’, that includes Mexican duo Jesse & Pleasure, showcase an artist snug stretching past the anticipated, balancing bombast with sincerity.
What makes ‘Britpop’ particular isn’t simply its homage to a wonderful British musical custom, but additionally its unpredictability and coronary heart. Whether or not you’re drawn in by the rollicking hooks or the playful swagger, Robbie’s plain allure binds all of it collectively, reminding us why he stays one in every of Britain’s most beloved musical icons.
On reflection, ‘Britpop’ feels much less like an ordinary album and extra like a mission assertion: Robbie Williams leaning totally into his influences, reshaping them by way of his personal unmistakable theatrical aptitude, and reminding us that – even a long time into his profession – he can nonetheless shock, provoke, and genuinely delight.
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