Market Overview
Latin America’s regulated on-line playing market is projected to develop considerably, reaching USD 6.75 billion by 2027 from USD 1.51 billion in 2023. The area is experiencing a compound annual progress fee of 11.30% (2024-2029), with Brazil anticipated to account for 45% of the whole regulated market by 2027.
The regulatory panorama varies significantly throughout the area. Colombia established the primary complete framework in 2016, turning into a mannequin for regulation within the space. Brazil and Peru formally launched regulated on-line markets in 2025, whereas Argentina depends on provincial regulation quite than federal oversight. Chile stays largely unregulated however is working to move a regulatory framework by means of Congress.
Key Shopper Insights
Playing Habits
- Frequency varies by nation: 75% of Peruvian and Brazilian gamers wager at the very least weekly, in comparison with simply 53% of Chilean gamers
- Males wager extra regularly and spend more cash than girls throughout all international locations
- Colombian gamers report the best month-to-month spending on playing
- 18-24 yr olds usually wager lower than different age teams in Argentina, Chile, and Colombia
- Adlits 55+ in Brazil and Peru are probably the most conservative spenders
Recreation Preferences
- Slot machines are most popliar in Argentina (61%), Chile (65%), and Peru (60%)
- Roliette is prevalent throughout all international locations, with highest popliarity in Colombia (60%)
- Bingo is particliarly popliar amongst girls, particularly in Peru (60%) and Colombia (60%)
- Blackjack has larger popliarity amongst males in all international locations
Platform Choice Standards
- Quick and dependable fee strategies are the highest precedence in Argentina, Colombia, and Peru
- Brazilian and Chilean gamers prioritize platform security and reliability
- Prize/reward worth ranks third total however is most necessary for Colombian gamers
- Ladies usually choose platforms providing quite a lot of video games
- Gamers 55+ in most international locations place excessive worth on unique bonuses and rewards
Price range Administration
- 44-51% of gamers throughout international locations set monetary limits earlier than playing
- Of those that set budgets, 24-30% admit to sometimes exceeding their very own limits
- Youthful gamers (18-24) usually save their winnings, whereas older gamers are extra seemingly to make use of winnings for every day bills
- Colombian gamers primarily use winnings for every day bills (47%), whereas in different international locations, saving is the most typical technique
Belief and Security Issues
- Throughout all international locations, 58-72% of respondents imagine playing platforms are manipliated to forestall customers from profitable
- 64-74% imagine some sports activities matches are mounted to favor gamers
- 52-60% imagine skilled athletes sholid not be allowed to wager on sports activities matches
- Platform trustworthiness (52-62%) and information safety (45-57%) are the first considerations for gamers
- Solely 14-17% of respondents really feel well-informed about playing legal guidelines of their international locations
“Regulation is essential for making a sustainable playing ecosystem, to make sure the playing atmosphere is protected, truthful, and safe”, notes Charmaine Hogan, Head of Regulatory Affairs at Playtech. “Shopper insights have proven that gamers are usually conscious there are accountable playing instruments and need to see adoption of those by each authorities and business”.
In Playtech’s newest Accountable Playing Report, 60% of Brazilians talked about they might really feel safer enjoying in the event that they have been assured the platforms have been authorized and registered, “stressing the significance of realizing in the event that they’re enjoying on a stage area the place issues are recognized early”, in response to Hogan.
Promoting Regliation
- 80-82% assist stricter playing commercial regliation
- 82-89% imagine playing platforms sholid have stricter age verification insurance policies
- 81-85% are involved about playing promoting concentrating on youngsters and kids
- 40-51% imagine commercials sholid clearly talk playing dangers
- 39-47% imagine adverts sholid adjust to authorized requirements and solely seem on legalized web sites
“Promoting rules should be certain that playing adverts are clear, not deceptive, and don’t goal weak populations, reminiscent of minors”, Hogan emphasizes. She notes that Brazilian authorities acknowledge that “enough promoting is important in a newly regulated market to succeed in shoppers and inform them about authorized affords, encouraging them to maneuver away from offshore websites”.
Assist for Drawback Playing
- 28-36% of gamers report unsuccessfli makes an attempt to scale back their playing
- Consciousness of the place to hunt assist varies: highest in Argentina and Peru (65% and 64%), lowest in Colombia and Chile (53% and 56%)
- 31-44% of those that know the place to get assist wolid flip to psychologists and well being professionals
- Most respondents (77-82%) imagine playing corporations sholid assist folks with playing habit
Nation-Particular Highlights
Brazil: Because the area’s largest market, Brazil applied rules in January 2025, with 69 corporations now approved to function. Brazilian gamers present excessive engagement (91% wager at the very least month-to-month) however are usually conservative spenders, with 53% betting lower than USD 17 (BRL 100) month-to-month.
“Brazil’s strategy to balancing market progress with accountable playing seems to be promising, regardless of being solely two months in”, says Hogan. “The nation is implementing a strong regulatory framework and market monitoring that prioritize transparency, equity, integrity, and participant safety”.
Hogan additionally notes that Brazil is “consulting on a Regulatory Agenda for 2022-2026, which, if well-executed, may improve adherence to licensing circumstances, guaranteeing operators meet excessive requirements”. She believes this framework would “enhance accountable playing applications, reminiscent of self-exclusion choices and entry to assist providers”.
Colombia: Setting the regulatory commonplace for the area, Colombia’s gaming sector contributes considerably to healthcare funding (USD 55 million in Q1 2024). Colombian gamers are the almost certainly to spend their winnings on every day bills (47%) and in addition present the best month-to-month playing expenditure.
Peru: Implementing rules in early 2025, Peru has seen 115 corporations apply for licenses. Peruvian gamers wager most regularly amongst these surveyed, with 92% reporting at the very least month-to-month playing, although 85% spend lower than 200 Peruvian soles month-to-month.
Argentina: With out federal regulation, Argentina’s playing oversight is managed by provincial authorities. Gamers are cautious with funds, with 63% spending lower than USD 15 (ARS 15,000) month-to-month and 46% saving their winnings.
Chile: Working towards regulation, Chile exhibits the bottom betting frequency and robust mistrust of playing platforms (65% imagine they’re rigged). Chilean gamers additionally show the bottom consciousness of playing legal guidelines, with 48% realizing nothing about them.
Conclusion
The report highlights that Latin Individuals strongly assist complete regulation, notably round promoting requirements, age verification, and participant safety. Whereas the market exhibits important progress potential, client belief stays a problem, with widespread skepticism about platform equity.
As Brazil and Peru formalize their markets in 2025 and different international locations evolve their regulatory frameworks, the business faces the problem of constructing client confidence whereas selling accountable playing practices. In line with Playtech, “a aggressive authorized framework is crucial for shielding gamers and combating unlawful playing”. Their analysis signifies that “gamers choose authorized choices, and these insights can assist tailor efficient participant safety methods”.
“[The] key to success will likely be balancing data-driven participant safety, sensible regulatory guardrails, focused schooling campaigns, and robust enforcement towards unlawful operators”, Hogan concludes. This multi-faceted strategy aligns with client demand for better transparency and safety within the quickly evolving Latin American market.
The findings counsel an necessary function for know-how in figuring out at-risk behaviours and enabling customized interventions for weak gamers.
You may entry the complete report right here.
