You’re employed onerous in your music. As soon as it’s launched into the world, you need folks to realize it exists, discover it simply on-line, press that play button, and love what they hear a lot they’ll hear once more.
That may occur, in fact. It occurs on a regular basis.
However with limitless quantities of latest music being launched, and with limitless quantities of social content material designed to maintain us viewing and scrolling, it normally doesn’t occur all by itself.
To achieve traction along with your music, you want to:
- Actively talk
- Make folks curious about your music
- Entice them to take an opportunity on you
- And make it straightforward to be discovered
That takes creativity, however it additionally takes a easy consciousness of among the methods and locations folks is likely to be on the lookout for you and your music on-line.
You don’t need your musical presence to really feel like a ghost city, a city nobody can find on a map, or worse, a city that by no means existed. That can assist you keep away from that, right here’s a listing of 7 frequent errors that trigger musicians to go unnoticed.
Your followers can’t discover you as a result of…
1. You’re not linking!
Don’t depart room for thriller. If you’d like a fan to take a selected motion, inform them clearly.
You’re not being “sales-y” or “cringe” whenever you ask folks to hearken to your tracks. You’re a musician! After all that’s what you need folks to do. And also you’re HELPING them by making the instructions clear.
Wherever potential, use the linking instruments so your music is all the time only one click on away.
2. Your bio is unhealthy
Does your social bio join the dots between who you’re and the music you create? If not, repair that!
Certain, the model of writing ought to convey one thing about your character by way of the tone and kind (humorous, severe, absurd, mysterious, and so on.), however you additionally want the small print of your bio to inform folks an important issues about your music profession right this moment.
3. Your title and deal with don’t match
Don’t get cute with this! Your artist title = Your social deal with. Easy.
As an illustration, if my band title was Trash Collectors, my Instagram title ought to NOT be Crash Tollectors or Somebody Someplace Calls us Trash Collectors.
But I discover this mismatch many occasions when attempting to seek for new acts on social. If it provides the slightest little bit of uncertainty or further steps for somebody looking, it’s a mistake.
4. You’re not posting sufficient
The longer you go dormant, the much less seemingly it will likely be that individuals see your new stuff whenever you do publish.
So preserve your viewers engaged all through these months or seasons whenever you don’t have a lot happening. Since you’ll want them to nonetheless be paying consideration when you do have massive information to share.
When you do have massive information, it’s additionally a typical mistake to not publish sufficient about that particular person launch or occasion. Bear in mind, folks typically must see a message a number of occasions (7 is the final rule) earlier than they act on it.
5. You don’t have an internet site
When you rely solely on social, it’s a ache for followers, who won’t be on sure social platforms, or can’t view content material till they log in.
In case your message or information announcement is public and vital, publish it in your web site. Which in fact means you start by HAVING an internet site devoted to your music.
6. You retain altering your artist title
Cease it! Decide on one thing. In any other case you’ll confuse followers, potential followers, and Google.
When you’re embarrassed by your artist title, you weren’t affected person sufficient whenever you picked it. When you really feel such as you’ve advanced past your artist title, do not forget that numerous legendary acts have modified their sound all through the years with out altering their title.
Your artist title is the cornerstone of your model identification. You’re allowed to renovate and add new rooms to your artistic home. You don’t should construct a brand new cathedral from scratch each time you evolve as an artist.
7. Your songs are solely on Bandcamp or Soundcloud
When you actually need to be discoverable, your tracks have to be in every single place that individuals are looking for music.
I wrote an entire article about this frequent drawback, why it’s an issue, and the way straightforward it’s to resolve. Listeners have by no means been extra scattered throughout platforms and apps. Don’t punish sure segments of your viewers by retaining your music walled-off. Distribute it. Extensively!
After pouring a lot time and expertise into your tracks, you don’t need to see a lacklustre response to your new music. Or worse, no engagement in any respect.
However with only a few pretty steps or issues beforehand, you possibly can be sure to and your music are straightforward to seek out on-line. Simpler to seek out, simpler to get pleasure from!
